Short Bio


Dr. Dongwon Lee is a Professor of Management Information Systems (MIS) at Korea University Business School (KUBS), Korea University.  He earned his Ph.D. degree in MIS from the Curtis L. Carlson School of Management at the University of Minnesota. He also received his BBA and MBA degrees from the College of Business Administration at Seoul National University and his MS degree in MIS from the Eller College of Management at the University of Arizona.

He joined the KUBS faculty in Fall 2006.  His primary teaching interests include (1) business systems analysis and business process design, (2) database management, (3) enterprise IT infrastructure and business application development, (4) e-business, marketing and e-commerce, Internet strategy, related technology, and (5) MBA and undergraduate core courses in information systems and technology and IT strategy.  His research interests include (1) pricing strategies in e-commerce (price rigidity, price points, e-tailing pricing, etc.), (2) adoption of emerging technologies, (3) social media and big data analytics, (4) Service Science (Cloud Computing, Telecommunications Industry), and (5) online/offline channel analysis.  His research papers have appeared in Review of Economics & Statistics (REStat), Journal of the Association for Information Systems (JAIS), Journal of Management Information Systems (JMIS), Information & Management, International Journal of Electronic Commerce (IJEC), Communications of the Association for Information Systems (CAIS), Data Base for Advances in Information SystemsJournal of Business ResearchInformation Systems Frontiers, Electronic Markets, Journal of Global Information Technology Management (JGITM), ACM Crossroads, Asia Pacific Journal of Information Systems, and conferences such as International Conference on Information Systems (ICIS), Hawaii International Conference on System Sciences (HICSS), Workshop on Information Systems Economics (WISE), Statistical Challenges in E-Commerce Research Symposium, Jerusalem Summer School in Economic Theory, INFORMS Conference on IS and Technology (INFORMS CIST), and INFORMS Marketing Science Conference.

He has been recognized for his outstanding research.  In 2004, he was honored with the Best Research Paper Award from the 9th INFORMS Conference on IS and Technology (INFORMS CIST) for his paper entitled “Store Quality Image and the ‘Rational Inattention Hypothesis’: An Empirical Study of the Drivers of $9 and 9 ¢ Price Endings among Internet-Based Sellers (coauthored with Mark Bergen and Rob Kauffman)”.  In 2005, his dissertation proposal (entitled “Understanding Price Rigidity in Internet-Based Selling: A Massive Quasi-Experimental Data Mining Approach”) won the 5th Annual eBRC SAP Doctoral Support Award (as Outstanding Winner) with $10,000 research support from the eBusiness Research Center at Penn State University.  In 2004/2005, he received a Dissertation Fellowship ($19,000) from the Carlson School of Management.  He was also a selected participant for several doctoral consortiums including the 2005 AMCIS Doctoral Consortium, the 16th Jerusalem Summer School of Economic Theory, the 2005 NYU/CeDER Summer Workshop on the Economics of IT, and the 3rd Big 10 IS Doctoral Research Symposium.